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Makeup by

samantha keefauver

 
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You provide the beauty.

I enhance it.

look iconic, feel natural…all day long

Luxury Destination Makeup Artist. Serving Napa/SF, Hawaii, Europe, and beyond

 
 

It’s my simple philosophy + my soul’s joy:

glow in your own beauty.


 


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Hi, I’m Sam

To me, it’s not JUST about the makeup. I want you to feel like YOU! My passion is making my clients feel confident in their own natural features, and I’m proud to say I’ve been achieving this since 2006!

I’m beyond honored to work with hundreds of incredible women & build new friendships along the way. My desire is to renew the way you feel about yourself…all while bringing peace and calm on your special day. Allow me to be your makeup bestie, your hype girl, and your biggest support along your makeup journey as you plan for your Big Day!

 

phew! No “glam” trauma here…

the way makeup should be

Let’s skip the cake face and leave behind all your makeup worries. I won’t be drawing thick black eyeliner on you, nor sharpie-ing your brows, nor glueing on caterpillar lashes on you…that’s against my core. Girl, I got you! My goal is to:

  • Enhance your authentically, natural beauty

  • Eliminate your makeup worries

  • Empower your confidence levels- you’ll feel like the BEST version of yourself for your Big Day!

my signature glow

As we together curate the perfect makeup look for you, my makeup style is consistent:

- Ethereal, Lit-from-within

- Iconically timeless

- Effortlessly personal to YOU


Is this the makeup vibe you’ve been looking for?

Then I’m YOUR ARTIST!

My Bread & Butter?

Wedding Makeup

Weddings are such a personal experience, and so should your makeup! Weddings make my heart sing. There is nothing more beautiful (both figuratively and literally!) than empowering my beloved brides to feel the most gorgeous they have ever felt in their entire life, in their bridal makeup. Nothing beats that!

I have the best honor of being in charge of YOUR FACE as together we celebrate your biggest declaration of love! :)

Wanna get a sneak into my client experience? Check out my work:

 
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My makeup services are perfect for YOU if you VALUE…

  • Looking fashion-forward yet timeless at the same…with a modern, snatched twist to your bridal look.

  • Feeling like your skin can breathe even when wearing a full-face of makeup

  • Hiring an empathetic artist that listens to you and what YOU want for your makeup, NOT someone who will just copy and paste a generic makeup look.

  • Hiring an experienced artist that you can trust with ensuring that you look authentically like yourself, and yet still ENHANCED and GLOWING even in your photos

  • Hiring a nurturing artist that brings you peace, comfort, and assurance morning of your wedding

  • Hiring a team-minded artist that works well with your fellow ladies, and also other vendors- Teamwork makes the dream work!

  • Hiring a personal artist that you would actually want to be besties with, even when your celebration is over! …keep the new friendship going!

If you answered YES to all of these, we are the PERFECT MATCH! Can I pop the question and formally ask you if I can be your personal wedding makeup artist??

 Location

the studio

 

In addition to my on-site travel for weddings, I host all makeup previews and special-event makeup services on the weekdays at my in-home studio in Castro Valley, Ca. Let’s chat and get your glow on!

Here are more resources for your makeup experience:

 
 
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i love my clients so much!

a few love notes…

 

"In a word: Samantha is amazing. And, not only that, but she is probably one of the most genuine and kind people I've ever met. She did my makeup, my mom's makeup and the makeup for my maids of honor at my wedding and we could not have been happier with the results! She is patient, meticulous, and ridiculously talented. I had my initial trial in November, but didn't get married until May. When May rolled around, she had detailed and thorough notes from my trial and remembered all of the little changes that I'd wanted to make, even though it had been almost half a year! The end result was absolutely perfect for my wedding. As an Asian bride with single eyelids, I'd experienced many makeup artists in the past who didn't know how to fully enhance my features -- I usually end up not looking like myself. That was not my experience with Samantha at all -- she absolutely nailed it in terms of the smoky, but natural, look that I wanted, and made me feel like a more beautiful version of myself. Don't hesitate to give her a call!"

- Lena

BRIDE

“Let me start by saying that Samantha is truly the best of the best! I was so lucky to have Samantha as my makeup artist for my wedding last August. Everything about my experience with her was just wonderful. She really takes the time to get to know her clients, and is able to bring out their natural beauty in her work. I didn’t want to look like an ‘overdone’ bride. After explaining this to Samantha and meeting her in person for my makeup trial, I was sold! She has this incredible calming effect (which is so important for a bride on their wedding day). She worked well with my wedding team (hair, event planners, etc.) and was super flexible throughout the hectic wedding day. I also had a very particular wedding party, who all wanted very distinct things with their makeup. Samantha made everyone look so beautiful and natural. They were all very pleased with the end result. If I could work with Samantha every day, I would. That’s how much I love her, as both a person and an artist. If you are in need of a top notch makeup artist, look no further. Samantha is your girl!”

- Jenna

Bride

Plannning a destination wedding in another country?

I’m here for you! I travel all over the world for my brides, and I’d be happy to chat about a custom all-inclusive package to make your makeup magically beautiful for Big Day!

 

“5 stars is not enough to praise this amazingly talented woman! Samantha is a vendor that I refer for my brides (I am a wedding planner) for makeup regularly, but it wasn't until I got to experience her pampering first hand for my maternity photos that I really fell in love with her and her work. Not only did she make me feel SO comfortable, she has such a calming and kind demeanor. I loved chatting with her throughout the makeup process, and when she did the final reveal, I was in complete AWE of how she was able to make me feel so beautiful. I was so in love with the look she created for me, and it stayed put for HOURS. I honestly can say I have never felt more beautiful, and I wouldn't have wanted any other makeup artist to be the one to do it for me. I can't say enough good things about Sam. I promise you you won't want to look anywhere else for your makeup needs, no matter what the occasion. She is simply the best of the best! Thank you for all you do Samantha!”

- Delaney, Wedding/Event Coordinator

 

ready to look stunning?

Am I the right fit for you? Let’s make your makeup service a reality!

I’d be honored to join your adventure as your trusty beauty sidekick, and make you feel like your most gorgeous self!

 
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And in the meantime…

Let’s be Friends!

Follow me on Instagram to get my latest makeup & bridal TIPS + INSPO!!

 

 
Lipstick is really magical. It holds more than a waxy bit of color - it holds the promise of a brilliant smile, a brilliant day, both literally and figuratively.
— Roberta Gately
 

Photo Credits: Melia Lucida, Victoria Beardslee, Jana Contreras, Marielle Hayes, Dia Photography, Silver Seas Photo & Cinemas, Hannah Shea, Abby Roses, Anja Jensen

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