Welcome to the Beauty Experience Designed Just for You
I offer effortlessly elevated, skin-focused artistry, a calming presence, and 20 years of experience dedicated entirely to you
My artistry emphasizes glowy, radiant skin. Soft, understated eyes and luminous cheeks create the iconic version of you—a timeless look that endures every tear, toast, and embrace, equally stunning in person and on camera.
Above all, my goal is for your makeup experience to be one of the highlights of your bridal journey—a calm, joyful moment where you feel deeply cared for, truly seen, confident, and entirely yourself.
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It’s my simple philosophy + my soul’s joy:
Effortlessly glowing beauty —that feels perfectly You
At the heart of my work is a deep commitment to listening well and collaborating with care.
I believe the most beautiful results come from truly understanding you—your story, your style, and how you want to feel on your wedding day. This isn’t a one-size-fits-all approach; it’s a deeply personal experience built on trust, calm presence, and shared vision.
I take the time to hear what matters most to you, to offer guidance when needed, and to refine each detail with intention.
Not Just Hair & Makeup—A Grounding Experience
The glow my brides are known for
Brides and photographers often praise my signature glow: a natural, polished, skin-like finish with an undeniable WOW factor—radiance that feels lit from within. Each detail is flashback-proof and camera-ready, delivering a luminous, finely balanced look—equally stunning in person and on camera, well into the night’s celebration.
Is this your aesthetic? Let’s make it yours.
My heart & joy
Bridal Beauty
Your wedding morning deserves more than just getting ready—it deserves care, calm, and artistry designed entirely around you. I bring a grounded, calming energy that sets the tone for your day. Whether you need quiet support, a moment to breathe, or warm encouragement, I intuitively adapt to what you need most. Brides often tell me that this presence was just as meaningful as the makeup itself.
20 Years of Experience, Worldwide
With nearly two decades in beauty and weddings across the globe, I bring a depth of experience that goes beyond artistry. It means I anticipate your needs, handle details seamlessly, and create an atmosphere where you can truly relax and trust the process.
the studio
Your Vision, Perfected in a Serene Bay Area Session
Weekday previews take place at my in-home studio in the SF Bay Area—a calm space for us to connect, create, and refine your dream bridal look. Together, we’ll test products, explore styles, and ensure your hair and makeup feel radiant, effortless, and authentically you—so you can walk down the aisle confident and glowing.
Have questions? Explore these resources to guide your bridal beauty experience:
Words That Warm My Heart
"In a word: Sam is amazing. And, not only that, but she is probably one of the most genuine and kind people I've ever met. We could not have been happier with the results! She is patient, meticulous, and ridiculously talented. She had detailed and thorough notes from my trial and remembered all of the little changes that I'd wanted to make, even though it had been almost half a year! The end result was absolutely perfect for my wedding. I'd experienced many makeup artists in the past who didn't know how to fully enhance my features -- I usually end up not looking like myself. That was not my experience with Samantha at all -- she absolutely nailed the natural look that I wanted, and made me feel like a more beautiful version of myself. Don't hesitate to give her a call!"
- Lena
BRIDE
“Let me start by saying that Samantha is truly the best of the best! I was so lucky to have Sam as my makeup artist for my wedding. She really takes the time to get to know her clients, and is able to bring out their natural beauty in her work. I didn’t want to look like an ‘overdone’ bride. She has this incredible calming effect (which is so important for a bride on their wedding day). She worked well with my wedding team (hair, event planners, etc.) and was super flexible throughout the hectic wedding day. I also had a very particular wedding party, who all wanted very distinct things with their makeup. Sam made everyone look so beautiful and natural. They were all very pleased with the end result. If I could work with Sam every day, I would. That’s how much I love her, as both a person and an artist. If you are in need of a top notch makeup artist, look no further. Sam is your girl!”
- Jenna
Bride
Destination Weddings: Bringing Beauty & Calm to You
Wherever your wedding takes you, I’d be honored to bring your dream beauty experience to life. I travel worldwide, combining skin-focused artistry, a calming presence, and personalized luxury—no matter the destination.
Having worked with brides across the country and around the world, my focus remains the same: to enhance your natural beauty in a way that feels effortless, confident, and truly authentic to you.
Curious about locations I’ll be visiting? Check my travel dates or reach out to explore your destination.
The Beauty Process, Simplified
01
The Connection
An in-depth consultation paired with your preview, where we refine every detail of your bridal look so it feels authentic, radiant, and completely you.
02
The Preparation
On your wedding morning, I bring calm energy and a skin-focused approach—thoughtful prep and refined artistry designed to last beautifully all day.
03
The Experience
From first brushstroke to final touch, it’s more than hair and makeup—it’s a supportive, grounding experience that sets the tone for your entire day.
And in the meantime…
Join me and let’s stay inspired together! Get my latest makeup & bridal tips, trends, and inspiration delivered straight to you.
Your wedding morning deserves skin-first artistry, a calming presence, and an experience designed entirely around you. Let’s connect and bring your bridal beauty vision to life.
“Beauty begins the moment you decide to be yourself.”
Photo Credits: Melia Lucida, Victoria Beardslee, Jana Contreras, Marielle Hayes, Dia Photography, Silver Seas Photo & Cinemas, Hannah Shea, Abby Roses, Anja Jensen