Graphic design featuring the words "Makeup by Samantha Keefer" in large, stylized white text on a black background, with a small star icon between 'Samantha' and 'Keefer'.

Curating bridal-focused beauty for intimate weddings across Napa Valley, the San Francisco Bay Area, and destinations worldwide.

Welcome to the Beauty Experience-

Inspired by you, Designed for You.

This is where refined artistry, a calm and intuitive presence, and over 20 years of experience come together to create a wedding morning that feels peaceful, personal, and beautifully you.

My clean-girl approach to beauty is skin-forward and glowing—natural, refined, and effortlessly luminous. It’s about bringing out the most iconic version of you with a look that moves with you, and feels just as stunning in person as it does on camera.

My hope is that your beauty experience becomes one of the highlights of your bridal journey—a relaxing, joyful moment where you feel deeply cared for, truly seen, confident, and completely yourself.

It’s my simple philosophy + my soul’s joy:

skin-forward beauty —that feels effortlessly You

Portfolio
FAQs
Investment

The glow my brides are known for

Brides and photographers often praise my signature glow: a natural, polished, skin-like finish with an undeniable wow factor—radiance that feels lit from within.

Each detail is flashback-proof and camera-ready, delivering a luminous, finely balanced look—equally stunning in person and on camera, well into the night’s celebration.

Is this your aesthetic? Let’s make it yours.

Book your Custom Beauty Experience
A woman sits in a chair wearing a white robe, receiving hairstyling or makeup services from a stylist who is standing and working on her hair in a room with natural light coming through a window with patterned curtains.
 

At the heart of my work is a deep commitment to listening well and collaborating with care.

I believe the most beautiful results come from truly understanding you—your story, your style, and how you want to feel on your wedding day. This isn’t a one-size-fits-all approach; it’s a deeply personal experience built on trust, calm presence, and shared vision.

I take the time to hear what matters most to you, to offer guidance when needed, and to refine each detail with intention.

Get to know Sam
  • Your wedding morning sets the tone for everything that follows—it deserves more than simply getting ready. It deserves care, calm, and artistry centered entirely on you.

    I thoughtfully curate a grounding beauty experience shaped by your energy and vision, offering a warm, steady presence that keeps the morning unhurried, peaceful, and beautifully on track. I adapt intuitively to what you need most in each moment.

    Brides often tell me that the sense of calm I bring becomes one of their favorite parts of the entire day.

  • I believe makeup should look like skin—fresh, breathable, and quietly luminous. My artistry is rooted in enhancing what’s naturally yours, thoughtfully tailoring each detail to your features and the vision you hold for your day.

    With a clean, skin-forward approach, I blend technique with intuition so the final look feels timeless and entirely you. And because makeup is only as luminous as the skin beneath it, I offer expert guidance to help your complexion stay healthy, hydrated, and glowing.

    Brides often tell me they’ve never felt more like themselves—just beautifully elevated.

  • I create effortless, enduring beauty that feels just as stunning in person as it does on camera. Hair and makeup are designed to work in harmony—soft and natural up close, yet polished and luminous on camera. Each look is crafted to move with you, photograph beautifully, and feel elevated without ever feeling overdone.

    My approach blends refined artistry with intuition, resulting in a cohesive finish that feels natural, confident, and unmistakably you.

Where Intentional artistry meets emotional presence

the studio

Where Your Vision Takes Shape

Previews take place in my in-home SF Bay Area studio, Tuesday through Thursday—a quiet, welcoming space created for intentional collaboration. This is where we slow down, share ideas, and thoughtfully shape your bridal look together. We’ll explore styles, test products, and refine each detail side by side, ensuring your hair and makeup feel effortless, and authentically you.

The goal is clarity and confidence—so when your wedding day arrives, everything feels familiar, aligned, and beautifully your own.

Have questions? Explore the resources below to guide your bridal beauty experience.

faqs
calendar

What Brides Are Saying


“Sam is extremely thoughtful, and her social/emotional intelligence is through the roof. By the end of the night, my makeup still looked flawless, and my hair had fallen into the perfect shape. She’s not just an incredibly talented artist — she’s the exact kind of calming, positive energy you want around on such an important day.

I’d recommend her again and again.”

Joanna

“Sam is truly the best of the best! I was so lucky to have Sam as my makeup artist for my wedding. She really takes the time to get to know her clients, and is able to bring out their natural beauty in her work. I didn’t want to look like an ‘overdone’ bride. She has this incredible calming effect and was super flexible throughout the hectic wedding day.

If I could work with Sam every day, I would. That’s how much I love her, as both a person and an artist.”

Jenna

“Sam is one of the most genuine and kind people I've ever met. She is patient, meticulous, and ridiculously talented. She had detailed and thorough notes from my trial and remembered all of the little changes that I'd wanted to make, even though it had been almost half a year!

The end result was absolutely perfect for my wedding. She absolutely nailed the natural look that I wanted, and made me feel like a more beautiful version of myself.”

Lena

The Beauty Process, Simplified

01

Inquire


Share a few details about your wedding and what you’re dreaming up.

02

Review Your Proposal


If I—or one of my lead artists—is available and aligned with your vision, you’ll receive a custom bridal beauty proposal thoughtfully designed just for you.

03

Secure Your Date


Once your contract is signed & retainer is received, your wedding date is officially reserved—and your bridal beauty experience is fully secured.

A coastal town with colorful buildings on a hillside next to a body of water, with a tall church steeple and a partly cloudy sky of the small Mediterranean island of Rovinj, Croatia
A happy couple dressed in wedding attire walking arm in arm down a cobblestone street in a quaint, rustic village with old stone buildings and colorful shutters of Croatia for their destination wedding.

Destination Weddings

A beauty experience as intentional as your wedding Day

I travel worldwide, bringing my signature skin-forward artistry, a calming presence, and a deeply personalized approach—so you feel supported, cared for, and at ease, no matter the destination.

Having worked with brides across the world, I’d be honored to come alongside you and curate a beauty experience as intentional as your destination wedding. Worldwide Destinations Include:

Italy
France
Croatia
United Kingdom
Spain
Portugal
Ireland
Iceland
Hawaii
Thailand

For weddings in Europe taking place July 1–14, 2026, airfare is waived.

Curious about locations I’ll be visiting? Check my travel dates or reach out to explore your destination.

Inquire for your Destination Wedding
Upcoming Destinations

Featured & Published — With Gratitude

“Sam was hands down the best vendor choice of my wedding weekend. Not only are her makeup skills out of this world, she is an amazing listener and took all my concerns and requests into consideration to create two stunning looks for my wedding weekend. - I am obsessed with my photos!”

-Natasha
Bridal Love Notes

Let’s create something meaningful together.

Your wedding morning deserves skin-forward artistry, a calming presence, & beauty designed around you.

With 2026 nearly full, I’ve opened my 2027 waitlist for brides who are ready to secure their experience early.

Join the 2027 Waitlist

Let’s create something meaningful together.

Your wedding morning deserves skin-forward artistry, a calming presence, & beauty designed around you.

With 2026 nearly full, I’ve opened my 2027 waitlist for brides who are ready to secure their experience early.

Join the 2027 Waitlist
 
Beauty begins the moment you decide to be yourself.
— Coco Chanel
 

Photo Credits: Melia Lucida, Victoria Beardslee, Jana Contreras, Marielle Hayes, Dia Photography, Silver Seas Photo & Cinemas, Hannah Shea, Abby Roses, Anja Jensen