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You provide the beauty.
I enhance it.
Fresh & Glowy Makeup that feels perfectly You
Creating a Luxury Makeup Experience Designed Exclusively for You.
Destination Makeup Artist. Serving Napa, Sonoma, San Francisco, Hawaii, Italy, France, & Beyond
It’s my simple philosophy + my soul’s joy:
Effortlessly glowing Makeup That Belongs in Vogue—Inspired by You
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Hi, I’m Sam
It’s not just about the makeup—it’s about helping you feel like the best version of YOU. Since 2006, my passion is enhancing your natural beauty and empowering you to feel confident and radiant.
I’m honored to work with hundreds of incredible women, building friendships while bringing calm and support to their special day. Let me be your makeup bestie, hype girl, and partner in creating a look you’ll love for your Big Day!
phew! No “glam” trauma here…
my unique approach:
Tailored to You: I never use a one-size-fits-all approach, nor will I ever make you feel cakey. I believe you will feel the happiest and glow most confidently when you still feel like yourself in your makeup.
Balanced, & Just Enough: I expertly balance making you look just as stunning in person as you do in your wedding photos, ensuring you’ll swoon over how timelessly beautiful you look!
Exclusive Attention: I only take on one wedding per day and a limited number of weddings each year, dedicating my full energy to you.
my signature glow
My artistry style is:
Skin-focused, soft on the eyes - LESS is more approach.
Flushed blush, glowy…Like your skin, but better!
Timelessly iconic; authentic to yourself, while elevated in you’re own natural beauty
Is this the makeup vibe you’ve been looking for?
Then I’m YOUR ARTIST!
My Bread & Butter?
Wedding Makeup
Weddings are such a personal experience, and so should your makeup! Weddings make my heart sing. There is nothing more beautiful (both figuratively and literally!) than empowering my beloved brides to feel the most gorgeous they have ever felt in their entire life, in their bridal makeup. Nothing beats that!
I have the best honor of being in charge of YOUR FACE as together we celebrate your biggest declaration of love! :)
Wanna get a sneak into my client experience? Check out my work:
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With 18 yrs of experience in the beauty industry, I’ve had the privilege of helping hundreds of brides GLOW effortlessly in their own natural beauty. My services are perfect for YOU if you VALUE hiring an artist who will…
Provide you a modern, yet timeless style to your bridal look.
Make your face makeup look like natural skin, but more glowy and youthful!
Listen to you so that you feel authentically like yourself, and yet still ENHANCED & GLOWING even in your photos
Bring you relaxation & assurance throughout your wedding morning
Always be team-oriented, works well with your fellow loved ones & your vendors.- teamwork makes the DREAM work!
Enjoy spending time with you & become friends even after your celebration is over!…CHEERS to our new FRIENDSHIP!
If you answered YES to all of these, we are the PERFECT MATCH! May I POP the question and formally ask you if I can be your personal wedding makeup artist??
Location
the studio
In addition to my on-site travel for weddings, I host all makeup previews and special-event makeup services on the weekdays at my in-home studio in Castro Valley, Ca. Let’s chat and get your glow on!
Here are more resources for your makeup experience:
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i love my clients so much!
a few love notes…
"In a word: Sam is amazing. And, not only that, but she is probably one of the most genuine and kind people I've ever met. We could not have been happier with the results! She is patient, meticulous, and ridiculously talented. She had detailed and thorough notes from my trial and remembered all of the little changes that I'd wanted to make, even though it had been almost half a year! The end result was absolutely perfect for my wedding. I'd experienced many makeup artists in the past who didn't know how to fully enhance my features -- I usually end up not looking like myself. That was not my experience with Samantha at all -- she absolutely nailed the natural look that I wanted, and made me feel like a more beautiful version of myself. Don't hesitate to give her a call!"
- Lena
BRIDE
“Let me start by saying that Samantha is truly the best of the best! I was so lucky to have Sam as my makeup artist for my wedding. She really takes the time to get to know her clients, and is able to bring out their natural beauty in her work. I didn’t want to look like an ‘overdone’ bride. She has this incredible calming effect (which is so important for a bride on their wedding day). She worked well with my wedding team (hair, event planners, etc.) and was super flexible throughout the hectic wedding day. I also had a very particular wedding party, who all wanted very distinct things with their makeup. Sam made everyone look so beautiful and natural. They were all very pleased with the end result. If I could work with Sam every day, I would. That’s how much I love her, as both a person and an artist. If you are in need of a top notch makeup artist, look no further. Sam is your girl!”
- Jenna
Bride
Plannning a destination wedding in another country?
I’m here for you! I travel all over the world for my brides, and I’d be happy to chat about a custom all-inclusive package to make your makeup magically beautiful for Big Day!
“5 stars is not enough to praise this amazingly talented woman! Not only did she make me feel SO comfortable, she has such a calming and kind demeanor. I loved chatting with her throughout the makeup process, and when she did the final reveal, I was in complete AWE of how she was able to make me feel so beautiful. I was so in love with the look she created for me, and it stayed put for HOURS. I honestly can say I have never felt more beautiful, and I wouldn't have wanted any other makeup artist to be the one to do it for me. I can't say enough good things about Sam. I promise you you won't want to look anywhere else for your makeup needs, no matter what the occasion. She is simply the best of the best! Thank you for all you do, Sam!”
- Delaney
ready to look stunning?
Am I the right fit for you? Let’s make your makeup service a reality!
I’d be honored to join your adventure as your trusty beauty sidekick, and make you feel like your most gorgeous self!
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And in the meantime…
Let’s be Friends!
Follow me on Instagram to get my latest makeup & bridal TIPS + INSPO!!
“Lipstick is really magical. It holds more than a waxy bit of color - it holds the promise of a brilliant smile, a brilliant day, both literally and figuratively.”
Photo Credits: Melia Lucida, Victoria Beardslee, Jana Contreras, Marielle Hayes, Dia Photography, Silver Seas Photo & Cinemas, Hannah Shea, Abby Roses, Anja Jensen
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